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A Research-Based Client Project on Online Jobsboard


2 weeks


Agatha Leung

Eva Ho

Ika Andriana

Sampson Poon

Xavier Chan


UX designer


User research

Competitor research

Data interpretation

Report formulation


JobsDB is the leading job-seeking platform and career marketplace in the Asia-pacific under SEEK Ltd., the world’s largest job portal by market capitalisation. Facing fierce competition in the local market, JobsDB would like to investigate how new channels and technology are used and whether these innovative channels can address the needs of job-seekers.

Scope of Work

The main goal of this project would be finding out that the role played by communication platforms and social media in job-searching, by conducting user research and analyzing the strategies used by different competitors. We would also like to identify the ideal features and information that candidates want, so as to learn the way to enhance their satisfaction thus building loyalty.

Target Audience & Segmentation


18 - 24 years old


Grey Collar Field

What are grey collar jobs?

Grey-collar ​is the workforce that is not classified in blue-collar nor white-collar. It includes roles like part-time jobs, hospitality, F&B, retail, etc.

Competition Mapping

Facing fierce competition in the career marketplace, it is better for us to understand the strategies used by other platforms so as to know what areas to improve on and how to surpass among all. 

Comp. Map.png

Competitors Analysis

We have done few research on JobsDB’s main competitors and have come up with some points that are worthy of attention and some to improve on.


The followings are four of the competitors that we have looked into... 



Company profile

Blog Posts

Industry Insights

Document templates


No direct contact Info

No AI job suggestions

Unclear Hiring period

No Application status


Many Grey collar jobs

Direct Contact Info

Save multiple CV


Low-quality posts

No mobile version

Security Issue

Lack services

CP jobs


Physical magazines

Recruitment events

AI job suggestions

Skills-set matching


Inconvenient filters

Less grey collar jobs

Unclear Hiring period

No review section

Labour Department


Most Reliable

Direct Contact

Hiring numbers

Many grey collar jobs


Outdated web design

No AI job suggestions

Tiresome registration

SWOT Analysis

We create a SWOT analysis to list out the strengths, weaknesses, opportunities, and threats of JobsDB against the competitors

jobsdb SWOT.png

The Current Trend

JobsDB and other traditional job-seeking platforms are now focusing mainly on the white-collar segment. There are relatively fewer grey-collar-job opportunities up there and therefore candidates tend to use other platforms when searching for grey-collar jobs.

My teammates and I start our research journey to dig deeper into how candidates like and dislike the current job-searching process so that we could build the most suitable solutions.


We start with primary research by conducting two rounds of user interviews and surveys to discover the users’ behaviour and preferences during job search and application. The first round is mainly for gathering insights.

Screenshot 2021-01-23 at 12.58.09 PM.png

1st round interview & survey

22 interviewees

28 respondents

2nd round interview & survey

2 interviewees

17 respondents

After looking into the data gathered, we have found some common concerns, behaviours, and ideas from our respondents. Then we sum up with a few suggestions and features. Based on these, we create some follow-up questions for our second round research to validate our findings. 

Critical questions

What are the challenges when you are looking for a job via online platforms?

Any concerns over job searching and application through new channels?

What are your ideal features of jobs board for grey-collar job search?

Do you prefer the use of new channels over traditional jobs board?

Affinity mapping

affinity mapping 2.jpeg
affinity mapping time.jpeg

Shortly after conducting the user research, we proceed to the interpretation of data. By doing the affinity map with our teammates, we quickly organise ideas and insights and thus come up with certain recommendations for improvement on the features, service and content of JobsDB's jobs board. 

Positive findings

Multiple filters for sorting

Clear categorization on landing page

Clean and intuitive design

Updates on application status

The above are the elements that users like about jobs board design. As for the usage of new channels, we find that some users prefer using them as they think that there are more grey-collar opportunities out there. They also like the fact that they can communicate directly with hirers without any ado on the application process. 

"I would like to contact hirers directly on Facebook or Instagram, after looking at the pictures and posts on their pages. There I could get a brief understanding of the working culture and vibes."

                                 -Rachel (2 years experience in the F&B industry)

"I would love to have as many filters as possible on the jobs board as they help me sort out the ones that are really suitable for me.  "

                                    -Lilian (3 years experience as part-time tutor )

"There are many chatrooms on WhatsApp and Telegram for casual or part-time grey collar jobs. You are able to receive notifications if there are availabilities."

                        -Anonymous (2 years experience in the retail industry)



Unclear Application Status

The application status is unclear as a few respondents mentioned that it sometimes stays on the "viewed" stage for more than three months without further notification. 


Multiple Accounts needed

After being redirected to a different jobs board, users are required to create another account and to update application documents once again.


Limited Company Info

The lack of hirers' information puts users in doubt and causes trust issues. It makes users feel like the job posts are not genuine therefore hesitant to apply.

information (1).png

Low Transparency

There are job posts that do not display hiring periods and do not even get withdrawn over a year. This puts users in doubt and they feel like wasting time on available jobs opening.


Jobsdb Bowie.png
Jobsdb Jason.png

User Journey Map

Jobsdb New journey map.png

From the recommendations that we have come up with, we have picked up a few important and contributing ones to put into the journey map. With the suggested features and services, users would be more secured with the high transparency of hiring posts (automatically update of job posts), they would be motivated with job comparison (comparing job posts on the same page), and they would be loyal users with the community functions (forums and personal connections).

Solutions based on user research

In the first round of interview, we asked our interviewees if there are any ideal and must-have features that help smoothen their online job-seeking process. From that we have gathered some insight and we would like to substantiate their workability. Therefore in our second round of interview and questionnaire, we ask our respondents on their opinions on these features to see if these are really desirable. 

The following would be the finalised solutions from our primary research:



Who Viewed My Profile


Holistic Mobile App version 



One-Click Application

user (1).png

Set up Verification Badge


Hashtag for better AI Matching


1 profile across platforms



Automatic update on job post


Display Hiring numbers


Comparison between job posts

information (2).png

Standardized company info

More Solutions based on secondary research...

From our secondary research on the current practices of JobsDB's competitors in specific, and career marketplace in general, we find some interesting features that might also be implemented to solve the pain-points of job-seekers. 


After refining and combining findings from both primary and secondary research, we have generated a few new ideas that could be put into practice. 

If you'd like to learn more about my research, contact me for more details. 

Much to our surprise, only about half of our respondents welcome the use of new channels, including social media platforms like Facebook and Instagram, and communication applications like Whatsapp and Telegram, for job search and application. 

However, there are still some elements that could be taken as reference for further improvement. For example, users like using social media to search for companies' information as there are legit comment and photos. Also, direct application and contact with hirers save users' waiting time. 

How they like new channels.......


- Elise (applied job through Facebook )

"I like the fact that I can use one single platform for both leisure and job-seeking."

"Direct contact with hirers save my waiting time as it ensures quick responses."

- Anna (applied job through Whatsapp )


How they dislike new channels.......


"Those platforms are not designed for job application."

- Justin (does not prefer new channels)


"Accounts are not verified. They might not be legit and there might be scammers."

- Jeff (does not prefer new channels)

This is my very first research-based UX project and it is a bit demanding to get all the in-depth analysis done within the 2-week time frame. I would say that the most challenging part is finding a certain number of interviewees to ensure the credibility of our research. However, we manage to recruit the targetted number of respondents and gain a considerable amount of insights. 

It is a great experience for me as I learn the importance of attitudinal user research. When conducting qualitative research, in this case, interviews, I learn to be objective and neutral as I do not want my personal opinions to influence my findings. At the same time, when gathering measurable data with quantitative research, I learn to set questions to discover patterns and viewpoints of users.

How are competitors doing?

Primary Research

Major takeaways

Data Interpretation

Define our users

Introducing our solutions

How about new channels?



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